What's in a logo? Does imagery impact a brand so significantly that it can affect revenue? In a recent study, C+R Research examined some major brands and how their logos have changed in relation to their revenue over time. The results shed some light on corporate logo design and the benefits and risks rebranding poses to business.
C+R's study includes some of the most common household names, including Starbucks, Apple, Amazon, and Levi's. Some of these companies changed their logos often; some seldom. A few made drastic redesigns, while others didn't.