Chatbots are the future of digital engagement between businesses and their customers — and the future is here. The term still sounds a little out there, but it will soon be as familiar as “social media,” “digital marketing,” “smartphones” and…texting.
A chatbot is a form of digital communication through a texting interface. Through chatbots, businesses can communicate with their customers in a number of ways. Insurance companies are able to offer coverage quotes. Food delivery services and restaurants might take orders or make reservations. Weather services can offer localized forecasts. Healthcare providers can schedule appointments. And any type of business can explain their services, location and business hours.
And that’s only the start. There are some corporations that are even offering basic communications between employees and human resource departments via chatbots. The business community is already learning that there are virtually unlimited options for this technology as it continues to advance.