How can advisors keep investors calm – and keep them as clients? Here are some ideas.
In every client relationship, there will be good days and bad. In a time of shaky markets, however, clients may start to get restless. It could be a portfolio not working out or a market downturn, but something makes the investor think twice about their advisor.
“In any relationship, there comes a time when we encounter a pinch,” says Norm Trainor, president and CEO of the Covenant Group, which provides coaching to financial advisors on how to grow their business. “Maybe the market craters. I don’t care how good a client you have, they will feel dissatisfied.”Read More